Are you still thinking about whether to go for AI technology to improve ROI on marketing efforts? Let us tell you that if you have not integrated it with your business yet, you are letting yourself out of the competition.
In today’s fast-paced digital landscape, businesses are constantly seeking a solution that can help them elevate their marketing efforts and a solution through which they can engage with their customers on their preferred channels. Here comes Salesforce Marketing Cloud into the picture.
It is a powerful platform for marketing automation. If you truly want to maximize its potential, you must leverage the capabilities of generative AI.
Let Us Tell You About the Impact of Gen AI in the Marketing Department
Salesforce always walks the extra mile when it comes to embracing innovation. The cloud computing giant has started exploring AI technology with Einstein, which got developed and expanded with time, and today, there are myriad AI tools that are empowering Marketing Cloud implementation. These AI tools for Salesforce Marketing Cloud are as follows –
- Einstein GPT – A powerful marketing cloud solution that can also accelerate service and sales departments with its transverse connectivity.
- Marketing GPT – The tools under this umbrella empower marketers with their power of automation.
- Chat GPT – One of the most popular and yet explored solutions that helps marketers generate content, and copies, and build customer-centric engagement.
According to a survey by Botco, 73% of marketers are already using Gen AI technology to elevate their marketing efforts. If we talk about the use cases, image creation makes up 69%, while text, audio, and Chatbots hold 58%, 50%, and 37%, respectively.
One of the best parts of AI in Marketing Cloud is that it allows marketers (71%) to focus more on strategic work, while it handles other tasks, such as basic content creation, inspiring creative thinking, and analyzing market data.
Generative AI Capabilities for Successful Marketing Cloud Implementation
Want to know what Marketing AI can do for your business?
The integration of AI in the Salesforce marketing cloud fuels customer engagement. It bolsters team productivity, guides customers through personalized journeys, and more.
Here are the top 5 ways to make Salesforce Marketing Cloud Implementation a huge success –
AI-Enabled Customer Insights
Marketing Cloud integration with Data cloud will deliver deeper customer insights. The combination of both tools will help you in the following ways –
- Customer Segmentation
Marketers can create precise segments in a jiffy leveraging natural language prompts and Gen AI.
- Lookalike Audience
The integration of Data Cloud with Customer Insights will enable you to identify similar customers and expand campaign reach to prospects.
- Bring Your Own Model
You do not have to copy-paste entirely, with the use of data science solutions like Amazon SageMaker and Google Vertext AI, marketers can learn various important aspects of customers like churn rate, customer lifetime value, lead scoring, etc.
Journey Automation and Optimization
You can use the Marketing Cloud Engagement solution to harness the full potential of journey automation. The amalgamation of the two technologies will help you in–
- Content Creation
Generative AI with Marketing Cloud helps you overcome the bottlenecks of content personalization. From brand copy to appealing visuals, you can generate more personalized content.
- Actionable Insights
Einstein with a marketing cloud always keeps you one step ahead in identifying and solving real-time campaign anomalies such as a drop in engagement rate.
- Create & Optimize Journey
Marketing Cloud with AI enables users to create, test, and optimize multiple variations of campaigns. It would help you automate and customize every stage of the customer journey. Marketers can decide the channel of communication, personalize their content, check for the right timing to send messages, and also the frequency of messages, all thanks to AI in the Marketing Cloud.
Lead Generation
- Collaboration
AI brings collaboration between the sales and marketing departments. It accelerates the AI Scoring process, the process of identifying top prospects, and generates leads.
- Empower ABM Strategies
AI in Marketing Cloud will help you strengthen your Account-Based Marketing strategies and identify ideal accounts based on the data history.
- Multi-Touch Attribution
Gain deeper insights into your marketing efforts with AI-powered Multi-Touch Attribution. You can also measure the impact of various channels, events, and sales team activities on your pipeline.
Personalize Real-Time Actions
- Trigger Events Based on AI-Recommendation
The integration of Artificial Intelligence with the Marketing Cloud would help marketers identify the next best action for each customer and strategize the next message as per individual customer preferences and purchase history.
- Real-Time Customer Profiling
AI helps you analyze customer behavior and engagement data in real time. You can identify their specific interests, preferences, and intent and deliver highly personalized messages, offers, and experiences across all channels.
- Automated Personalized Offers
Utilize AI to transform raw customer data into targeted offers that resonate with each individual. Combine real-time customer intent and behavioral data with your business objectives to create personalized experiences that drive higher conversions.
Optimize & Plan Your Marketing Budget
- Automated Data Integration and Management
Streamline your data management processes with AI-powered automation. Say goodbye to manual data entry and complex spreadsheets. The dynamic data model and AI-driven connectors simplify data unification, saving you valuable time and effort.
- Real-Time Marketing Performance Insights
AI in Marketing Cloud will help you optimize campaigns and analytics. The AI-trained models provide actionable insights into your creative, offers, and audiences, helping you identify areas for improvement and maximize your ROI.
- Automated Planning and Pacing Optimization
Leverage AI-powered predictive analytics to optimize your advertising spend. Efficiently allocate your budget across platforms with the help of AI-powered marketing. Connected media buy data helps you avoid overspending or underspending.
Leverage AI-Empowered Marketing – The Conclusion
From hyper-personalized content creation and automated campaign optimization to intelligent lead scoring and nurturing, and predictive analytics for targeted marketing & enhanced customer services, the generative AI technology plays a crucial role in the successful Salesforce Marketing Cloud implementation.
Businesses can hire marketing cloud consulting companies to leverage AI’s capabilities. It helps businesses create personalized experiences, automate tasks, optimize campaigns, and drive growth.
Embrace AI, and you can unlock the full potential of Salesforce Marketing Cloud and achieve your marketing goals.
