Did you know, the companies that have integrated Salesforce marketing cloud consulting services into their marketing efforts, have experienced 28% growth in overall marketing ROI?
Interestingly, this figure is now reaching new heights with the advent of Artificial Intelligence, a revolutionary technology for smart businesses.
In this article today, we will talk about the impact of Artificial Intelligence on marketing initiatives and how Salesforce has integrated AI to make things more interesting for its customers.
AI in Salesforce World – Role of Agentforce and AI Agents
Artificial intelligence has been in the world of Salesforce for quite some time but what stirred the silent water is the advent of Agentforce and AI Agents, an autonomous platform that empower businesses streamline sales, service, marketing, and other operations with minimal human intervention.
The ripple created through this amazing AI platform is now bringing a Tsunami of digital transformation to the global business world.
Let’s move forward and understand the 5 ways AI technology – especially the AI agents and Agentforce – is transforming marketing strategies.
Automation in Conversation with Salesforce marketing cloud
Agentforce AI Agents work autonomously. It means they have the capability to conduct two-way conversations across channels with the customers.
From providing solutions to queries to recommending correct products to sales rep for the customers, AI automates and personalized every conversation across the channels.
Tracking Customer’s Events on the Portal
A customer always prefers to do business with a brand that listens to him. Agentforce empower your marketing team analyze customers’ interactions with your website. You can understand their preferences and craft hyper-personalized content based on the previous conversations.
This would ultimately lead to higher customer satisfaction and stronger brand loyalty.
Salesforce marketing cloud for Qualify Leads
Lead generation is one of the most crucial aspects of marketing campaigns. The success of a marketing campaign depends on how much business we have generated through the marketing campaigns.
Agentforce integration with Marketing cloud will not only help you capture the right leads but also garner stronger customer relationships for you. It allows your customers to get acquainted with your brands more closely.
Marketing AI Agents let your customers and prospects drive deep into your business. It will also recommend personalized suggestions to your customers & prospects, based on their activity and interactions with your campaigns.
Optimize Customer Journey
Every customer that connects with your business has a unique journey. In such scenarios understanding their requirements gets a bit challenging. What’s more daunting is to analyze the channel to initiate conversations and that loop that helps us spark the conversation.
Here comes Agentforce AI Agents. It helps marketers overcome all these challenges and facilitates faster customer interaction based on their behavior.
Marketing Cloud with AI enables marketers to send the right message to the right audience at the right time.
Mitigate the Chances of Customer Churn
A good customer experience is everything for a success of a marketing campaign. To achieve it, one must have the right set of tools. AI is one such imperative tool that helps marketers identify customers at-risk.
AI accelerates the power of the marketing cloud consulting services. It enables marketers to identify key indicators that reflect chances of customer churn, such as low purchase frequency and lowering engagement rate.
AI Agents + Marketing Cloud brings happy customers to your business.
AI in Salesforce Marketing Cloud – Final Thoughts
Ever since Artificial Intelligence has become an integral part of Salesforce Marketing Cloud, it has given a strategic advantage to marketers. From advanced data management to AI-powered reporting, Salesforce marketing cloud implementation services has reached to the next level with the Agentforce and other AI tools.
FEXLE Services, a top Marketing Cloud services provider and a Salesforce summit partner specializes in offering tailored marketing cloud solutions.
Partner with FEXLE and rest assured of 100% return on Salesforce investment.
