Did you know businesses, and marketing professionals have experienced a 66% rise in productivity after they have embraced Salesforce Marketing Cloud implementation services? That’s substantial!!
Salesforce seems a prodigy of exceptional CRM that comes with myriad features. It always astonishes people with its advanced functionalities. If we talk about the marketing domain, there is no exception.
We have already discussed how to improve marketing team efficiency with Salesforce Marketing Cloud, and have discussed some general traits of the cloud platform.
In this post, we will pick the top Salesforce marketing cloud features. These features will help you build a strong customer experience across marketing channels.
Empower Your Marketing Cloud Account with These Result-Driven Features
Marketing Cloud Connect
Salesforce comes with impeccable integration capabilities and with Marketing Cloud Connect it will reach to the next level. With the help of this feature businesses can connect sales and marketing teams. They can enable data & brand assets sharing securely and safely.
- It garners the power of Journey Builder and automates customers’ journeys.
- Understand customers’ conversation history with the sales team. Easily remove or add prospects from a journey or a campaign.
- Identify leads in the advanced talks and avoid sending out unnecessary emails to those clients.
- Empower sales teams to quickly follow up on potential leads.
Interaction Studio with Journey Builder
Using Interaction Studio with the journey builder always profligate Marketing Cloud user experience.
- Interaction Studio will help you identify key information about your customers/ audience.
- You can understand their interaction with your brand and their preferences.
- With a journey builder you can create a single journey and ensure that your customers get the right message at the right time, on their preferred channel.
- Both features of the marketing cloud ensure a personalized experience for your customers.
Data Extensions
Using Data Extension could be complex and confusion, if you are new to the world of relational data models. The data extension seems quite powerful option as compared to a standard list.
- It elevates the functioning of other tools like journey builders.
- It helps business users create flexible hybrid objects combining data from their contact records.
- Personalization becomes super easy with data extensions that streamline customer journeys.
- You can easily avoid unnecessary prospects fields and keep your account well-optimized with data extensions.
Interactive Email Forms
Available in the pro editions of Marketing Cloud, the interactive email forms are the most interesting and highly interactive email forms that recipients can submit without actually leaving their inbox. The recipient can interact with these emails with the emails only.
- These forms will help marketers get direct responses from the targeted audience.
- Email forms are a great way to learn more about subscribers and potential clients.
- These simple-to-use forms streamline the data collection process.
- You can easily learn the intent of your audience and personalize your product or service as per individual preferences.
- It ensures fewer clicks and page loads and improves the chance of customers taking desirable action.
Dynamic Content Blocks
We can say that this feature saves time and augments campaigns. The use of dynamic content blocks enables marketers to personalize each email based on the preferences, purchase history, and previous interactions of each individual customer.
- You can easily switch email copy in an already built email for each subscriber.
- It helps marketers send customers the most relevant products based on their most recent interaction.
- Increased relevancy augments the chances of improved customer engagement and conversion rates.
Geofenced Mobile Messages
The possibilities are endless with Salesforce marketing cloud implementation services. Backed by strong geofencing capabilities, the marketing cloud empowers the marketing team to connect with their audience based on their visit to a particular area.
Suppose you run a retail store, with the help of this feature you can set up a radius around your store and drop a personalized message on customers’ mobile devices whenever they visit you. Geofencing capabilities also come in handy when you participate in an event.
Want to Leverage these Features Optimally? Hire Marketing Cloud Implementation Company
A Salesforce marketing cloud implementation partner can be extremely useful, especially when it comes to building lasting customer relationships. All the features been discussed here not only help you identify the opportunity in the market but also elevate the productivity of your marketing team.
FEXLE Services, a top Salesforce platinum consulting partner has a team of seasoned marketing cloud experts that are well-versed in these features and more. They will deploy their expertise in making your marketing initiatives result-driven.
So, whether you want to deliver tailored messages to your customers or want to harness the maximum return on your marketing investment, dive into these marketing cloud features and embrace the excellence of Salesforce implementation services.
