Salesforce Einstein integration and implementation has been the game-changer for the eCommerce industry.
The way consumers used to interact with eCommerce businesses has dramatically changed in the past few years. Today a consumer wants to be treated with personalized attention. According to a survey by Think with Google, the percentage of consumers who want brands to offer tailored & preference-based experience are 61%.
To help eCommerce businesses, Salesforce has come up with a progressive and smart tool, namely Salesforce Einstein. It is an AI-powered tool that delivers intelligent insights & hyper-personalization to business users.
In the era of digital innovation, technology like Salesforce Einstein will prove as a growth catalyst for business users. It makes the shopping experience fast, simple and personalized, for business users.
In research by Salesforce, it has been revealed that personalized product recommendation drives maximum revenue to the business. Out of the surveyed people, 52% of people accepted that they were likely to switch brands if companies do not offer personalized communication to them.
To enable eCommerce businesses to deliver a highly personalized shopping experience, Salesforce brings Einstein, a tool with the power of Artificial Intelligence.
Accentuate Your Online Business with Salesforce Einstein Implementation Services
The perfect amalgamation of Artificial Intelligence and deep analytics has made Salesforce Einstein Analytics a perfect choice for business. The eCommerce businesses that have adopted Salesforce Einstein analytics integration and implementation services have achieved exhilarating results.
Here are some important points that will explain how Salesforce Einstein consulting will help your business overcome cataclysm.
Creating Personalized Shopping Experience
Include Salesforce Einstein in your eCommerce business strategies. It will help you deliver a consistent, personalized, and elevated experience to your customers.
Einstein will work as a sales assistant to online shoppers. It provides them with unique product recommendations on the basis of browsing behaviours & previous purchases. Online shoppers who were given recommendations on products, 78% of them have added recommended items in their cart, and 48% have made purchases.
Search Recommendations
Ecommerce businesses have to understand the fact that the more their consumers spend time searching the products, the less likely they are to make a purchase.
With the Salesforce Einstein analytics implementation services, you can accentuate search recommendations. It ensures your customers rapidly find the products they are looking for.
With the power of Einstein, you will be able to analyze the shopping and browsing history of consumers and learn the search terms which customers use the most. Accordingly, Einstein will automatically guide them to the associated search term. Optimization of search recommendation is a way to intelligent and personalized customer services.
Commerce Insights
The Salesforce Einstein implementation services enable eCommerce businesses to understand the purchasing behaviour of their customers by providing them valuable insights through Shopping Basket Analysis Dashboard.
It also empowers merchandisers to select any item from inventory, and they will get all the important insights of those products, such as how many times those products are purchased, with what term users are searching for a product, etc.
Data-Driven Merchandising Decision
Salesforce Einstein integration with Commerce Cloud will bring exemplary results for the merchants and their businesses.
Through the Salesforce Einstein implementation, you can easily determine the best selling products and the products that require an overhaul. Its intuitive dashboard and visual tools empower merchants to dive deep into the purchasing behaviour of consumers.
Overall the data-driven merchandising leads to an enhanced online shopping experience backed by relevant suggestions and product recommendations.
Einstein Search Dictionaries
It is another important feature of Einstein Analytics that proves a boon for online retailers. It is a new and highly evolved tool for the keywords list of retailers. The aim of this tool is to deliver customers search results of their searches and show the right product even if the search term is typed in wrong spelling.
It also enables the retailers to guess and add the list of keywords by which their customers make purchases. The best of the Einstein search dictionaries is that online shoppers do not have to get disappointed because they couldn’t find the product they are looking for. It improves the chance of sales as the keywords list includes all possible search results.
The Conclusion
If you are having an eCommerce business then having Salesforce Einstein Analytics services is a must to build a shopping experience that serves each customer’s personal interests.
Integration of Salesforce Einstein is no rocket science. On the contrary, it is easy to integrate tools without the complexity of coding.
The power of Einstein provides users insights that help businesses increase cart sizes, average order value, and important revenue. All the data will be at users’ fingertips, which enable merchandisers to tailor promotions, products, search results and improve customer experience by offering users relevant and profitable products.
