Grow more crops, sell them in a more managed way, and keep your production up and running with Salesforce Integration Services.
Agriculture has been an imperative part of our lives for 12000 years. Since then we have embraced tens and thousands of technological innovations to keep our agriculture practices up and running. In our quest to find more advanced tools for successful and fecund farming, we humans have embraced many advanced tools and technologies, and one such advancement is Salesforce CRM. It is a cloud technology that brings innovation and growth to our farming culture.
Growing quality crops and saving costs are two major factors in agro-business. Farmers walk a thin line in maintaining a balance between the same. With the integration of Salesforce CRM into the farming process, crop growers not only can keep up with the quality of their production but also sell more intelligently while managing their cost of production.
In this post, we will help businesses dealing in agriculture business.
Agriculture, and The Need of Technology
According to Coherent Marketing, the global market of agriculture solutions is valued at 16.87 USD and is expected to reach 35.01 billion by 2031. If we talk about the global market of agriculture-as-a-services, it is valued at $4201 million in 2023 and it will grow to $17,818 million by 2034.
The future of the agriculture industry is flourishing with Salesforce integration and we wouldn’t have it any other way, right?
The surging numbers give us a clear understanding of the need for technological advancements in the farming industry.
Let’s check out the reasons why agriculture industry require help from Salesforce services provider –
Unpredictable Weather – Farmers and irrigators often face uncertainty in weather such as droughts, floods, extreme weather temperatures. All these extremes affect crop yields and farm profitability.
Limited or Outdated Information – Agriculture industry major uses traditional farming methods wherein outdated or limited data leads to poor decision making. This information gap can also lead to planting of wrong crops, use of wrong fertilizers, and more.
Poor Pest Management – Use of pests in the agriculture industry is normal. But, excess or under-use of pests leads to ineffective crops growth and harmful impact on the environment.
Inefficient Supply Chain – Agriculture industry also often faces supply chain inefficiencies. The complexities in supply chain management leads to food waste, delays, and high transportation costs.
Volatile Market – Agriculture industry majorly works on first in first out principle where the sooner farmers take their products to the market the higher the chances of their sell. Market dynamics like consumer demand, fluctuating market prices, and more affect the agriculture industry.
How Salesforce Empowers the Agriculture Industry & Farmers?
Agriculture industry faces myriad age-old challenges like cost, climate, wastage, etc. But that doesn’t mean they should use old school solutions. With the advent of cloud technology like Salesfroce, farmers can now leverage modern cutting edge technology-driven solutions. These solutions will help them get data insights, automation, reduce costs, and more.
Here are some important ways Salesforce implementation in Agriculture industry would help farmers thrive in competitive market –
- Unprecedented Weather Patterns
Agriculture industry can leverage the power of Salesforce integration and connect their system with IoT devices and weather data APIs. It will enable farmers to monitor conditions, adjust irrigation schedules, and apply protective measures in case of extreme weather.
Farmers and agri-players can also analyze historical weather data, identify patterns, and accordingly build more resilient strategies and insurance plans to mitigate risks associated with unpredictable weather.
- Making Unfavorable Decisions
Salesforce comes with the capabilities of single source truth. It means that it can collect data from multiple sources like soil, sensors, crop health, market trends, etc., and offer farmers suitable recommendations for result-driven decision making.
Salesforce is backed by powerful AI technologies like machine learning that helps farmers predict crop outcomes such as market prices, pest outbreaks, etc.
- Management of Diseases and Pests
Salesforce can also get integrated with image recognition technology that will help farmers identify early signs of diseases and pests. It helps in preventing further damage. Salesforce can help farmers implement IPM strategies by providing information on effective pest control methods, monitoring pest populations, and tracking pesticide applications.
- Work-Intensiveness
One of the best parts of Salesforce implementation is automation. By integrating the cloud CRM with automation technologies, such as drones and robotic systems, streamline tasks like planting, harvesting, and data collection, reducing labor costs and improving efficiency. It also empowers supply chain processes by increasing collaboration among buyers, suppliers, and logistics providers.
- Food Loss and Waste
Salesforce comes with strong forecasting capabilities. Farmers can effectively analyze market data and consumer trends and control overproduction and underproduction. Salesforce can provide a comprehensive view of the farm-to-table supply chain, enabling farmers to track products from the field to the consumer and identify any potential issues that may lead to food loss.
Salesforce Implementation Services – The Right Tool for Your Agri Business
In an illustrious sector like agriculture, keeping everything managed and controlled is quite challenging. Here comes Salesforce implementation services into the play, a package of processes and tools that keep production uncompromised and outcome strong –
- Salesforce Field Service Management (FSM)
Salesforce has a tool namely Field Service Lightning, a platform that is dedicatedly designed for the users working in the field.
- With FSL solutions farmers can optimize field operations, such as farm visits, soil testing, pest control, crop monitoring, and many more.
- It improves operational efficiency and enhances customer satisfaction.
- Farmers can automates field service processes, and offers valuable insights into operations and markets.
- Salesforce Analytics
Salesforce is leading the CRM space with the power of AI and of the pivotal AI tools is Einstein Analytics.
- It helps farmers gain insights into operations, markets, and customer behavior.
- AI helps them understand weather, give insights into crops yielded.
- Farmers can even finalize the next best price on their production.
- Einstein Analytics helps farmers track environmental variables like soil moisture, temperature, and other factors by collecting data from various sources and analyzing them.
- Salesforce Marketing Automation
Yes! you read it right, marketing and automation. Farmers work doesn’t stop at growing crops, it also includes selling of crops, and for that Salesforce has a robust marketing automation tool Salesforce marketing cloud.
- It helps them create targeted marketing campaigns and measure their effectiveness.
- It also improves the chances of lead generation, enhances customer engagement, and personalized marketing messages.
- Farmers can track the success of marketing campaigns microscopically.
- Salesforce Mobile App Development
Being mobile is the need of the hour. Especially for the people working in the fields and farms. There are myriad mobile apps available on the AppExchange platform that will help farmers in their daily work.
- The mobile apps access data and manage operations on-the-go.
- You can hire a Salesforce AppExchange development company. The Salesforce partner will help you garner optimum out of your app.
- The mobility brings the facility of real-time data accessibility and enhanced collaboration among field workers.
- Salesforce Community Cloud
It is also a powerful tool for agriculture businesses. The SF community cloud will help you create online communities where farmers, suppliers, and other stakeholders can connect, collaborate, and share knowledge.
- These communities can be used to facilitate discussions, share best practices, and provide support.
- Farmers can use a community to ask questions about crop management, find local suppliers, or discuss the latest agricultural trends.
Additional Salesforce Products for Agriculture
- Salesforce Sales Cloud – For managing sales processes, customer relationships, and opportunities.
- Salesforce Service Cloud – For providing exceptional customer service, managing support cases, and tracking customer interactions.
- Salesforce Commerce Cloud – For building and managing online stores, facilitating e-commerce transactions, and reaching a wider customer base.
- Salesforce IoT Cloud – For connecting devices and sensors to collect and analyze data, enabling real-time monitoring and predictive maintenance.
Partner With FEXLE for Salesforce Integration Services for Your Agriculture Business
You must be doing well with your agriculture practices. That’s not to say, your business won’t need a boost of innovation. You can partner with FEXLE, a Salesforce Platinum Consulting Partner for robust Salesforce solutions that would help farmers and companies in agriculture businesses embrace innovation once and for all.
