Lead generation and lead tracking & management from across the channels (website, social media, cold calling, etc.) and bringing them all on a unified platform has been a major challenge for businesses. Salesforce CRM plays a pivotal role in turning your interests into conversation. How? The way to better lead generation & management goes through Salesforce consulting services.
Salesforce consulting services enables businesses like yours to stand apart from your competitors by offering hyper-personalization and customization benefits. It helps companies to capture the attention & genuine interest of your customers.
Find Qualified Leads, Track Prospects, and Nurture Leads – Turning MQL to SQL
Qualified leads, unqualified leads, and warm leads, a business deals with a lot when it comes to lead generation. As a Salesforce consulting partner, we understand how important it is for you to acquire new customers, and a streamlined and optimized lead management & tracking process can do wonders.
The lead generation process begins with inducing interest among the customers. It is a highly meticulous process where you need to connect with your prospects, grab their attention, and induce them to voluntarily give you contact information to stay in touch.
Salesforce CRM helps you turn these Marketing Qualified Leads into Sales Qualified Leads. Through personalization, 360-degree customer view, and action-driven insights, you are now ready to take the sales process to the next level.
Empower Your Lead Management Stages with Salesforce Consulting Services
The implementation of the Salesforce CRM enables businesses to experience an efficient lead management process where sales teams can prioritize leads, focus on potential customers, close deals faster, and monitor progress at each stage of the pipeline.
Salesforce for lead generation comes with a strong reporting system that offers strong forecasting capabilities for better outcomes.
Following are the top ways Salesforce consulting and implementation empower your lead generation stages –
- Salesforce helps the sales team formulate a strong lead-generation strategy.
- You can learn about the most effective platform with Salesforce insights and focus on lead capturing on the same platform.
- The sales team can efficiently nurture leads, by creating a pool of prospects and helping them through their buying journey.
- Turn your captured leads into qualified leads with Salesforce consulting services. The insights into leads will also help you identify unqualified leads and warm leads.
- Salesforce enables the sales team to streamline the lead scoring process. It helps the sales & marketing team identify prospects who are most likely to turn into customers.
Salesforce Consulting Services for Robust Lead Management Process
Businesses that have hired Salesforce consulting services are on the roll and enjoying exemplary advantages in terms of profits and higher sales. The cloud CRM takes care of the entire lead management process and helps businesses in the following manner –
Process Automation – Salesforce comes with process automation. It reduces the chances of errors occurring due to manual data entry. It also lets the leads’ data get automatically captured in the form.
Lead Validation – This feature of the CRM allows users remove not useful data from the database empowering the sales team to work with those prospects whose likelihood of turning into customers is high.
Leads Assigning – CRM ensures that the right lead is assigned to the right agent. The automatic assignment of leads to sales reps is a way to successful conversion.
Lead Scoring – The sales team using Salesforce can assign scores to leads depending on their interest level. This way sales reps can focus more on potential customers than the ones who are less interested in your products or services.
Lead Nurturing – Salesforce facilitates workflow automation. It means that the sales and marketing team can create an email journey and send out automated emails to customers as per recorded data. This promotes the chances of customer satisfaction.
Lead Conversion – The ultimate goal of the lead generation and management process is to convert them into customers. And Salesforce consulting services make it possible. From tracking the lead’s journey through different stages to understanding customers’ persona, everything gets streamlined.
Intuitive Dashboard – Salesforce offers the most intuitive, robust, and highly interactive dashboard and reporting features. It allows you to formulate strategies that improve lead generation, and you can take care of the entire lead management and tracking process more smartly.
Integration of Salesforce CRM with Your Existing System
Salesforce ensures a streamlined lead management and tracking process. Its integration with 3rd party apps can do wonders.
Although Salesforce can help businesses run activities like sales, marketing, customer services, etc. the sky is the limit when it comes to innovation.
You can have CRM integrated with your web analytics. Salesforce integration with Google Analytics improves understanding of customers.
If you are an eCommerce business its integration with technologies like Magento, Shopify, and WooCommerce will improve your shopping experience.
There are tools like HubSpot, MailChimp, QuickBooks, and Xero, that facilitate marketing automation and improve the accounting capabilities of a business.
FEXLE for Salesforce Consulting Services for Lead Management & Tracking
The lead generation process is not a cakewalk. It is one of the most important ways you build trust and bond with your customers.
As a Salesforce Summit (Platinum) Partner, we understand what your business needs. Our certified Salesforce consultants are always here to help you streamline the sales process.
Do you want your business to do more sales and generate more revenue? Hire Salesforce consulting services and we promise you a way that helps you capture leads, manage them, and track them in a result-driven manner.
