There are 7.7 billion people across the globe and social media has infiltrated the lives of 4.48 billion people, which is almost half of the world’s population. The impact of social media platforms is such, that people actually make and change their perception about a good or a service or something else on the basis of what’s running on social platforms. The high influence of social media platforms has made companies hire a professional digital marketing agency.
From trending restaurants to the in-vogue fashion and style, opinion about everything is controlled by social media. The dimension of social media is constantly increasing and every 6.4 seconds, someone joins social media. A good digital marketer can leverage every platform and brings to you consolidated growing output.
If you wisely handle social media platforms, you may experience growth in the client base as well as the branding of your business.
Our digital marketing experts have come up with the best tips to use social media for business.
Build Strong Brand Presence
Each social media platform is distinct from the other. Each serves a different set of audiences. But it does not mean that you should limit yourself to a single platform. Have your presence across all platforms.
- Facebook – To reach more users of all ages.
- Twitter – The best platform to brief the information effectively.
- Instagram – Perfect for visually-rich content and to reach a younger demographic.
- LinkedIn – A platform to discuss profound information and to advertise job vacancies.
Socialize with Social Media
It is seen that companies create their social accounts and forget it. If you are doing such a thing, it’s time you should pause and think about what grave mistake you are making.
Even if you post on your social media account regularly and do not interact with your audience, that is also a big mistake.
Socialize with your audience, interact with them via comments, and reply to their messages.
Separate Strategy for Separate Platform
You should have a proper and dedicated content strategy for each of your social media platforms. Proper planning and strategy will help you reach your business goals and improve sales.
How to create a social media strategy?
- Analyse your competition – Understand your competitors using these tools, sociality.io, social bakers, sprout social, Hootsuite, and brandwatch.
- Draft a schedule for content – The type of content you want to share, have a date plan of which post will be posted on what date.
Always Run After Quality
Regular posts on social media profiles are a myth. It might cause irritation among your followers which make you either silent or worse they will unfollow you.
Post a blog, when you really have something worth sharing which gives value to your prospects. The information which you share, always keep them up-to-date, trendy, and something with which your audience can connect.
Make Use of Content Planner
In the above point, we have discussed planning the content. There are several tools available through which you can execute your content planning. These tools will help you in the long run. With the help of these tools, you can manage your social media content, and focus on strategies that will drive sales.
MarketMuse, Concurred, Loomly, AirTable, Monday, and Trello are some really amazing content planner tools.
Follow Trends
In a survey, it has been revealed that most people use social media for product research. Therefore, it is advisable to create content with which your audience can connect. For that, you should follow social media trends and maintain the right proportion between trending hashtags, newsjacking, and the latest challenges and memes.
Social Media Trends to Shine Like a Pro
Short Videos
People in the present time prefer to consume more video content than any other format of content. According to Adam Mosseri, head of Instagram, the social media platform has witnessed a complete shift in the paradigm of how people more and more consume video content.
Therefore, you should include video making and post in your core digital marketing strategy. Make short videos, make interactive videos, and make videos that entertain your audience.
Facebook Ads
In the past some times, we have seen a dramatic change in how Facebook ads work. Facebook ads have become more effective than ever before.
Facebook has introduced the next iteration of tracking, which is nothing but a more stable conversion APIs and the more evolved pixel.
While you make a Facebook ads strategy, make sure you include short-form, educational, entertaining videos in your ad strategies.
Social Commerce
The term social commerce is not new. The trend of social commerce is here to stay for a long time. Social commerce has enabled users to explore and shop the products while using social media platforms. It is like hitting two birds with one stone. Consumers won’t have to leave the platform to make a purchase. One can scroll through social media posts and make purchases once.
Social Channel for Customer Service
A seamless customer experience is something that every business wants to deliver as it is a crucial key for the business’ success.
Many companies are using social channels to communicate and resolve issues of customers.
People can easily connect with businesses for doubt clearing and get their queries resolved in real-time. It improves customers’ trust for the company and builds strong customer relationships.
Facebook Marketing Channels
Facebook is one of the largest social media platforms with 2.9 billion monthly active users. The platform has many sub marketing platforms that come within, such as Facebook groups and Facebook pages.
All the sub platforms of Facebook excellently offer a more intimate type of connected experiences to users. Businesses can target their nice and deepen their relationship with prospects.
Live audio rooms and Facebook live are the other two options that are trending and will remain in trend for a long time. Both mediums have shown tremendous growth in business growth.
Some More Social Media Trends That Will Help You Improve Business Sales
- Develop diverse content for your audience. Use pics, videos, podcasts, etc.
- Always remain consistent with your posting and post styles. It will improve brand image and brand value.
- Don’t only just post, also participate.
- Always take the help of content creation tools. It will save you time, and you can focus more on more profit-centric planning.
- Reuse, reprint, and recycle some good content.
- Follow influencers, and connect with them. In this way, your products and brand will reach more audiences.
Mistakes to Avoid While Growing Business on Social Media
- Ignoring Negative Comments – Rule number one of social media; never to ignore negative comments. Always address them on priority, calmly and helpfully.
- Not Having a Proper Business Plan – A guaranteed way to fail is to get into the company without a strategy. Know your products well, the strengths, the flaws, and the USPs that will help you understand why a customer will buy the product.
- Not Having Adequate Budget –The most crucial part if addressed properly, will help you execute your marketing strategy superiorly. Having a proper idea of how much money you need on ads will help you analyze the ROI that you can expect. You can set your target and optimize ads effectively.
Conclusion
In this post, we have discussed multiple latest digital marketing trends and tips that will help in increasing business sales.
Whenever you hire a digital marketing company or an individual digital marketer, make sure you ask them about their knowledge on the latest Social media trends and their strategy to grow your business.
We hope this article will prove helpful to you in the coming time. Leverage social media channels as much as possible and try to implement all the keynotes mentioned in this article to take your business growth to the next level.
