Salesforce Implementation Services will Bring You the Best User Experience. But, Through Which CRM Product? Read the Article for Details
An experience can build or destroy a business. Gone are the days when customers were merely treated as a number or coupon name. Today, a customer needs more personalization when interacting with companies. According to a report by Salesforce 89% of customers repeat the brand if they get a positive customer service experience. If a business provides good customer service it helps companies to build a long-lasting relationship with customers by 86% (As per a report by Khoros).
Now you must be wondering how to improve customer experience, and here comes Salesforce Experience Cloud (formally known as Community Cloud) as your savior.
The Salesforce CRM giant is a customer-centric cloud computing platform and it has introduced this amazing platform called Experience Cloud that will help businesses build a strong community of customers, partners, and employees, and keep every stakeholder in the loop delivering the best experience.
Salesforce Experience Cloud Implementation Services – Achieve 25% More Profitability & 35% Greater Customer Satisfaction
Management of users (password resets, account freezing, deactivating users, etc.) has always been tricky for Salesforce admins; Salesforce Experience Cloud streamlines user management through contact records.
The integration of Salesforce Experience Cloud also helps users build portals, develop forums, and create help centers and also allows seamless content management.
- The successful integration of Experience Cloud not only enables companies to build strong customer communities but also develop strong customer relationships.
- Business users can also accelerate their support services by responding to customer’s questions in real-time and resolving support ticks faster than ever.
- Businesses can also easily connect their independent agents and external partners with the help of Experience Cloud. It will help your company improve onsite user engagement.
Experience Cloud comes with excellent integration capabilities. It means you can integrate this platform with any other platform that comes under the Salesforce ecosystem.
Hire Salesforce Integration Company for Experience cloud integration services.
Salesforce Experience Cloud – Key Features That Help Businesses Excel
Beyond its core functionality, Experience Cloud offers a rich suite of features designed to help businesses excel in various ways:
Personalized Experiences with Digital Experience Management
It is one of the prominent features of Experience Cloud. It allows you to leverage CRM data to create customized experiences for different user groups. Tailor content, workflows, and information based on user profiles, fostering deeper engagement.
Unified Knowledge Base
There is a built-in Knowledge Base functionality in the product. It streamlines information sharing. Create a central repository for articles, FAQs, and other resources accessible to both, customers and agents. This empowers users to find solutions independently and reduces support ticket volume.
Unmatched Security: Experience Cloud prioritizes data protection with its robust architecture. High-level security features provide granular control over user roles, access permissions, and data-sharing models. Additionally, real-time platform health monitoring ensures optimal performance and security.
Streamlined Cases with the Case Management Feature
This excellent feature of the Experience Cloud module simplifies case creation, management, and resolution within a single system. This improves partner and customer productivity by eliminating the need to switch between platforms for support requests.
Achieve Automated Workflows with Lightning Flow Automation
It empowers you to design step-by-step guides for complex processes. Automate tasks like onboarding, training, and lead nurturing, saving valuable time and resources.
Granular Access Controls with Roles and Advanced Sharing
The advanced sharing features are fundamental to the Salesforce ecosystem. Experience Cloud allows you to define user roles and permissions, ensuring data is only accessible to authorized individuals. This fosters secure collaboration and information sharing with customers and partners.
Experience Builder for Intuitive Design Tools
The Experience is a boon for non-tech users. It empowers users to create and customize portals. Utilize pre-built components or craft custom designs to build a unique digital experience that aligns with your brand identity.
Centralized Management with Experience Workspaces
Experience Workspace feature provides a central hub for managing all aspects of your digital experience. This includes content creation, moderation, administration, and analytics. Customizable dashboards give you insights into user engagement and help optimize your online communities.
Salesforce Content Management System (CMS)
The CMS of the CRM facilitates users with the Native Content Management. The Experience Cloud users can easily create and store content directly within the Salesforce platform. This eliminates the need for third-party content management systems and streamlines the content creation process.
Targeted Content Recommendations with Topics and Recommendations
You as a user can take help from this feature that will enable you to organize content and present it to users in a relevant way. Structure content around specific topics and leverage algorithms to recommend related articles or resources based on user preferences and behavior.
Strong & Intuitive Reports and Dashboards
Drive business growth with insightful data-driven decisions by leveraging reports & dashboard features of Experience Cloud. You will find this feature in the Community Management Console to provide valuable insights into user engagement. Analyze data on user activity, content consumption, and interactions to gain a deeper understanding of your community and tailor your strategy for optimal results.
Experience Cloud Industry Use Cases
| Industry | Experience Cloud Industry Use Cases |
| Real Estate | 1. Real estate managers can create help centers & FAQs’ portal.
2. Property dealing companies can build virtual service centers for seamless property maintenance service requests. |
| Land Brokers | 1. It will facilitate land brokers to list their land’s details for the prospects.
2. Brokers can then integrate the updated listing with maps, websites, chats, online forms, and other communication channels. |
| eCommerce | 1. Build highly responsive eCommerce stores.
2. Online store owners can keep provision of feedback sharing, warranting processing, and more. 3. Provision for customers to share their suggestions on product or service improvements. 4. Warranties management. 5. Streamlined self-service claims. |
| Human Resource | 1. It helps HR companies create an internal online knowledge base containing the details of existing and potential candidates.
2. Empower remote workers. 3. Facilitate an easy working and sharing environment without quality compromise. |
| Food & Agriculture | 1. Food Businesses can empower relationships with distributors, re-qualify their leads, and simplify their quotations.
2. Companies in agribusiness can easily create a centralized platform for all stakeholders (sellers, growers, investors) |
| Marketing | 1. Marketing professionals can harness the power of Experience Cloud to conduct webinars, conferences, landing pages, and marketing campaigns. |
How to Fully Utilize Salesforce Integration Services for Experience Cloud
Salesforce Experience Cloud is a powerful platform, but its true potential is unlocked when seamlessly integrated with your existing Salesforce CRM and other business applications. Here’s how partnering with an Expert Salesforce Integration Partner like FEXLE can help you leverage integration services to maximize the value of your Experience Cloud –
- Data Silos Eliminated: Break down data silos by integrating Experience Cloud with your CRM. This ensures a unified view of customer data across all touchpoints, empowering you to personalize user experiences and deliver exceptional service.
- Automated Workflows: Streamline processes by automating tasks across platforms. For example, integrate Experience Cloud with marketing automation tools to trigger automated email campaigns based on user interactions within the community.
- Custom Functionality: Extend the capabilities of Experience Cloud with custom integrations. Develop unique features tailored to your specific business needs, creating a more robust and impactful digital experience for your users.
- Enhanced Security: Ensure data security and compliance by integrating Experience Cloud with your existing security protocols. Expert Salesforce integration partners can configure secure data transfer and access controls to protect sensitive information.
- Simplified Management: Reduce complexity and streamline workflows by managing all user accounts, permissions, and data from a centralized location within Salesforce.
- Advanced Analytics: Gain deeper insights into user behavior by integrating Experience Cloud with analytics tools. Track user activity, content engagement, and community interactions to measure the success of your digital experience and identify areas for improvement.
Experience Cloud for Business Growth – The Conclusion
By leveraging these features and the expertise of qualified Salesforce Integration Services partners, businesses can unlock the full potential of Experience Cloud. This translates into stronger customer relationships, improved partner collaboration, and a more engaged and productive workforce.
Partnering with a trusted Salesforce Integration Services provider like FEXLE helps you to unlock the above-discussed benefits and much more. Our team of certified experts has extensive experience designing and implementing seamless integrations that empower your business to leverage the full potential of Salesforce Experience Cloud.
