The entire world is facing one common enemy, and it is Covid-19. The pandemic followed by lockdown has brought a sudden jolt in our lives. It is the time when we all are following social distancing protocol. The businesses are now mostly inclining on technology to run their operations.
There has come a new wave of Digital Transformation amid the pandemic. One of the technologies that have been pivotal during this time is the Internet of Things (IoT).
The market of Internet of Things technology is expected to rise to $242 billion by 2021 from $159 billion in 2019.
When it comes to IoT cloud technology, things are not different. IoT cloud technology is highly in demand. According to a study by markets and markets, the global IoT cloud platform size is expected to grow to $11.5 billion by the year 2025 from USD 6.4 billion in 2020. The growth is expected to record at a CAGR of 12.6%.
According to the same source, the top factors that drive IoT cloud growth include the increase in IoT devices, improvement in operational efficiency, decrease in the cost of IoT-based sensors, and the initiative taken by the government for Research and Development.
In this blog, we will discuss some amazing things the Salesforce IoT Cloud can do for your business and how it will be beneficial for your business.
Before that, let us first give a brief of the Internet of Things, and then we will understand IoT with the Salesforce platform.
Internet of Things in The Business World
To simply put, the Internet of Things (IoT) is the technology that connects different gadgets and devices connected to the internet.
IoT-based devices have become an integral part of our daily lives. From finance and manufacturing industries to health and energy sector industries and from wearable devices to home-monitoring systems, IoT technology is making our lives easier every day. IoT is a network of multiple devices or machines that communicate with one another, collect data, and transmit it with the help of the internet.
The companies are embracing Salesforce IoT cloud technology, and it has been predicted that by 2020 IoT driven devices will grow by around 75 billion ranging from toys, photo frames, airplanes, medical devices, etc. In a study by Statista, it was found that by 2030 around 50 billion IoT devices will be used around the world.
What is Salesforce IoT Cloud?
There are multiple operations that take place in an IoT enabled device. These operations include sensing, analysis, control mechanisms, real-time insights, & analytics, and many more.
Now put Salesforce with all these operations, and you will have the amalgamation of two intelligent technologies, CRM and the IoT. Both will bring all your data in one place.
Salesforce is known for offering best-in-class customer relationship management services to businesses of all sizes around the world. With Salesforce IoT cloud solutions, businesses can overcome their challenging tasks of managing, analyzing, and reporting the big data, which is obtained through different operations and devices.
With strong Salesforce IoT, cloud services businesses can develop an improved and sustainable relationship with customers. It also proves helpful in customer retention.
The users can harness the power of Salesforce IoT cloud and effectively maintain big data generated via customers’ interaction and by utilizing it in a meaningful manner.
Learn What You Can Do with Salesforce IoT Cloud?
Connected Profiles of Customers
In this highly competitive market, adopting cloud computing technology has become the need of the hour. Amidst this, the Salesforce IoT cloud can be a perfect choice for businesses to create and maintain customer profiles in a centralized manner.
Salesforce IoT cloud solutions let businesses leverage the customers’ data, which they have collected via connected devices. It will also help businesses to improve customer management.
Catering to the demands of business and keeping customers’ profiles updated via real-time transmitted data through sensors are possible with Salesforce IoT cloud.
No Code Approach
Business associates can easily carry out their IoT process without the complexities of coding or intricate IT knowledge. It means that the Salesforce IoT cloud solution applies a low code approach.
Users can smoothly conduct their everyday IoT activities without giving trouble to the IT departments. If the right triggers and responses are put in the right place the cloud computing solution can become capable of processing the bulk of data.
On the basis of triggers and responses, the Salesforce IoT cloud automatically develops a suitable action item. It will also create a lead form for customers whose product is about to fail.
Customer Context
It is one of the most important aspects of Salesforce IoT cloud that will revolutionize the way you do business. It works on the basis of the past behaviors and actions of the customers. It analyzes them and proves helpful at the time of making a decision in real-time.
With the help of Salesforce IoT cloud solutions, you can take the right action for the right customers at the right time. It will enable you to deliver a personalized experience that will make them feel valued.
You can easily collect information about your customers through the Salesforce IoT cloud and help your clients on how more effectively they can use your services.
In-short, you will get an entire picture of whatever is happening around your customers through Salesforce IoT cloud solutions.
Identifying Prospects
The teams, while going through customer context, consider multiple factors such as the location of customers, their history with businesses, service history, and the technical staff services. All these attributes, when combined with data of IoT devices, suggest the next plan of action.
Salesforce IoT Cloud lets the sales team recognize the items which are outdated and about to lose their warranty time limit. Through this cloud-computing solution sales team can learn about the items that require a new update and also about the products that are performing low.
Businesses can improve customer acquisition and customer retention by creating custom offers with the help of Salesforce IoT cloud services. Salesforce IoT cloud will completely automate this process.
Following are some more aspects that you can attain with the help of Salesforce IoT Cloud
- Accumulation of Sensor Data
- Data analysis through different tools
- Improvised & standardized customer/product/service-centric integration
- IoT Explorer changes customized customers’ needs
- Cooperative work of Salesforce IoT cloud with AWS
Benefits of Salesforce IoT Cloud for Businesses
- It enhances productivity through process automation
- It helps in eliminating time wastage
- It is less costly and improves profitability
- There will be fewer energy consumptions
- Businesses can prepare customized reports
- It will enable you to scale it up to billions of devices
- It provides more enhanced path information to AWS service for storage & analysis
- It offers a 360-degree customer view
- Streamline the process of development of IoT at any scale.
