Salesforce consulting services for Automotive Industry!!
The Salesforce automotive cloud is one of the latest products launched by the CRM giant Salesforce that has revolutionized the world of car manufacturers, dealers, finance groups, and last but not the least customers. Launched with an aim to deliver a more personalized in-car experience, the automotive cloud will also help in other tasks as fleet management, auto lending, and car leasing services.
In the surveys by a verified market research, CRM based automobile market was valued at USD 5.9 billion in 2023 and it is expected to reach 12.9 billion by 2030.
Salesforce Automotive Cloud and the Future of Connected Cars
Artificial Intelligence has changed the way we interact with the world, businesses, and customers, and the automotive industry is no exception. Salesforce in its recent endeavor has launched this new product which allows automotive businesses to harness data and AI and deliver customers real-time views of their vehicles such as the speed of their vehicle, location, driver view, vehicle updates, and more.
Mckinsey has reported that by 2030, 95% of new cars will be sold as connected cars where car owners now can leverage the real-time digital view of their vehicles, features, related services, and other dynamics.
According to Achut Jajoo, the SVP and GM of Automotive and Manufacturing at Salesforce, “With real-time data, trusted AI, and automation, we’re bringing the automotive industry one step closer to a future where software-defined vehicles are the norm,” He further said, “Automotive Cloud will provide a real-time digital view of a vehicle’s connected features, services, and telemetry data so automakers can combine it with everything they know about the driver to orchestrate personalized, connected car experiences.”
How Automakers Can Get Benefited with Salesforce Automotive Cloud Implementation?
Toyota is a giant in the automotive industry, and it is one of the pioneers that has started using Automotive Cloud. Want to know why?
This new platform excellently consolidates all the data of your business, such as auto service records, GPS, wireless telematics, customers’ data, etc. It allows car owners to see what’s exactly happening inside their vehicle and deliver them personalized car experience.
Here are some use cases of Salesforce automotive cloud consulting services –
Connected Cars
The implementation of the Salesforce automotive cloud will enable companies to deliver connected vehicle experiences to their customers. It holds complete profiles of vehicle conditions and builds driver profiles as and when required. It empowers customers to make better and more informed purchase decisions.
Simplified Sales Process
The auto industry can leverage this amazing CRM tool and leverage its excellence to learn about their potential buyers, and accordingly deliver them a personalized purchase experience. It simplified the sales process holistically.
Distinct Data Model
Imagine a single data model powering highly relevant customer experiences across every touch point. That’s the power of Salesforce Automotive Cloud. If it gets implemented successfully by a trusted Salesforce consulting partner like FEXLE. it helps you leverage the cloud’s unified data model, compliant with STAR (Standards for Technology in Automotive Retail), to ensure seamless integration with third-party market solutions – creating a frictionless customer journey.
Streamlined Operations with Salesforce Automotive Cloud Expertise
The modern automotive experience requires seamless collaboration between sales, finance, and service departments. Here’s where a Salesforce consulting partner with expertise in Salesforce Automotive Cloud shines.
We utilize Digital Process Orchestration (DPA) to integrate complex back-office systems (like mainframes and ERPs) with the front office, enabling disparate teams to function as a unified whole. This streamlines workflows, improves efficiency, and drives customer satisfaction.
Salesforce Automotive Cloud for Automotive Industry: A Challenge Solver
The Automotive Industry is highly dynamic. The users have different choices and preferences, and they keep getting changed from time to time. To overcome this challenge and some others; enter the Automotive Cloud platform by Salesforce.
Following are the different kinds of challenges that Salesforce Automotive Cloud solves for the businesses in automotive industry –
Unproductive Workflows
One of the best parts of the cloud platform is its power of automation through which businesses can take care of time-consuming manual tasks and make them happen in an automated manner.
Selling cars involves multiple time-consuming tasks, the cloud CRM automates all those tasks and helps dealers and staff focus on selling more vehicles.
Scrawny Customer Connections
Establishing a strong connection with customers is paramount in the automotive industry. Buying and selling cars is a long-term process and sometimes automotive businesses find it difficult to maintain relationships with their existing and potential customers due to which they lose opportunity.
Salesforce automotive cloud implementation streamlines communication modes between dealers and buyers and fosters strong relationships.
Businesses in the car industry can also experience trust-building and superior customer satisfaction.
Vague Insights
Unless a business gets a transparent and full insight into its operations, sales, and other aspects, it can’t make informed decisions, which will ultimately foster business growth.
Here come Salesforce consulting services as a savior for the car/ automotive industry. The automotive cloud implementation brings total transparency into the process. It gives full information about each aspect of vehicles and their customers such as customer behavior, conversation history, etc. that will enable car dealers to accurately predict future demand for cars.
Sales bottlenecks
As we have discussed, the tool automates different tasks such as inventory management, demand forecasting, etc., so it will be easier for car businesses to avoid sales bottlenecks.
Automotive Cloud by Salesforce helps businesses close deals rapidly, optimize time-consuming tasks, and accelerate the sales cycle.
The Stark Capabilities of Salesforce Automotive That Accelerate Automotive Sales
Inventory Management
A business in vehicle dealing has to track the whereabouts of different parts. This platform enables them to track millions of spare vehicle parts across different locations or warehouses.
It also eliminates the hassle of an error-prone manual data entry process.
There’s just one catch here, if you are planning to upload bulk data into the system, it requires file adjustment, and it will also be daunting for you to mass update records. You can hire a Salesforce consulting company, the certified Salesforce experts can help you overcome this capabilities issue.
Vehicle Lifecycle Management
For a business dealing in vehicle production and selling, they understand the importance of tracking the vehicle’s life that starts from production, goes through selling, and continues till after-sales services.
Quotes
The newly launched CRM platform comes with myriad capabilities, and quoting is one of the most important ones. But, here’s the bad news, it does not come with CPQ, which otherwise allows dealers to execute vehicle configuration and help them deliver better after-sales customer experience.
What Future Holds for Automakers, Customers, Dealers, and Automotive Finance Teams? Upcoming Innovations for Automakers
Custom AI Models with Einstein Studio
Einstein Studio, a powerful tool within the Salesforce ecosystem, empowers automakers to build and train custom AI models. Partnering with technology leaders like Amazon Web Services (AWS) and its machine learning service, Amazon SageMaker, automakers can unlock the full potential of connected car data.
They can proactively suggest new vehicles that match customer’s preferences, along with personalized discounts and trade-in offers. This level of predictive AI personalizes your car ownership experience and ensures a smooth transition when it’s time for an upgrade.
Actionable Telematics
Telematics data, which captures information like vehicle location, speed, fuel efficiency, and battery consumption, holds a wealth of valuable insights. Actionable Telematics leverages this data to proactively monitor your car’s health.
Imagine your car’s Automotive Cloud detecting a sudden increase in engine RPMs or a drop in tire pressure. It can then automatically send an alert directly to a driver, warning him about a potential safety issue. This allows you to address the problem before it becomes a major concern.
Real-Time Visualization for Enhanced In-Car Experiences
Imagine a car that understands your needs. Connected Vehicle Visualization will make this a reality. This technology provides a real-time view of your vehicle’s connected features and services, directly on your dashboard.
Need remote assistance with a tricky parking maneuver? No problem. Connected Vehicle Visualization can seamlessly connect you with support.
It can also surface relevant new services, like a free trial for park assist technology, making your driving experience smoother and more enjoyable.
A Unified Data Platform for Connected Vehicle Experiences
Salesforce Automotive Cloud is powered by Salesforce Data Cloud, which acts as a secure central hub, seamlessly connecting data from various sources like telematics systems and dealership management software.
This creates a unified, real-time data foundation for automakers. With this unified data picture, they can develop innovative connected car experiences and personalized driver interactions with their vehicles.
Upcoming Innovations for Vehicle Owners and Automotive Finance Teams
Fleet Management
Fleet management is no longer just about tracking vehicles. It’s about gaining complete visibility and control over your entire fleet, empowering you to make smarter decisions. Here’s how:
Unified View: Imagine having a single dashboard that displays the real-time status of every vehicle in your fleet. This centralized view eliminates information silos and allows you to make informed decisions quickly.
Optimized Operations: Fleet management software helps you streamline your operations by facilitating efficient route planning and driver assignment. This translates to shorter delivery times, reduced fuel costs, and a more productive workforce.
Proactive Maintenance: No more scrambling to address unexpected breakdowns. Fleet management systems generate alerts for maintenance needs, allowing you to schedule preventive care and avoid costly repairs down the line.
Data-Driven Insights: The system doesn’t just track your fleet, it analyzes it. Gain valuable insights into completed trips, driver behavior, and fuel efficiency. Use this data to optimize future fleet planning and improve overall performance.
With a robust fleet management system in place, you can take control of your fleet, streamline operations, and ultimately, boost your bottom line.
Captive Finance
The future of automotive finance is here, and it’s all about a holistic understanding of your customer. Imagine having a single, unified platform that tracks all a driver’s automotive finances – every loan, lease, and associated vehicle – across their entire household. This is the power of Automotive Cloud for Captive Finance.
Top Features of Automotive Cloud
Automotive Cloud Comes with a Plethora of features that helps automobile dealers and manufacturers to streamline their vehicle selling process and enhance growth.
Driver Console
The driver console features will enable businesses to consolidate all the interactions with customers at one place and sort them efficiently. From analyzing customer journeys to setting up custom data alerts, it performs all.
Vehicle Console
Evident to its name, the features hold all the details of the vehicle such as warranty information, delivery reports, and many more. The automobile dealers and their team can serve customers’ queries quickly and efficiently.
Household Management
Automotive Cloud comes with an impeccable feature wherein a vehicle dealer can find out the complete car history of their clients and their family members. Household management will enable you to personalize the car purchasing experience of clients and promote customer loyalty.
Smart Lead Routing for Automotive Sales
Say goodbye to missed opportunities and frustrated customers. The Automotive Cloud leverages smart algorithms to identify high-value leads and route them directly to the dealership that best fits the customer’s needs.
This considers factors like location and brand interest, ensuring a faster and smoother experience for customers. Happier interactions translate to more sales for dealerships, maximizing your lead conversion rate.
Effortless Partner Performance Management
Managing a network of retail partners can be complex. The Automotive Cloud simplifies this process by providing a central location to track their performance across all metrics – from sales figures to customer satisfaction.
It facilitates not just monitoring but also collaboration on initiatives like site visits and incentive programs. This increased visibility and seamless collaboration strengthen your partnerships, motivate your retail network, and ultimately drive sales growth for everyone involved.
Secure and Compliant Automotive Data Foundation:
The Automotive Cloud prioritizes the security of your customer and vehicle data. Its robust technology and automation ensure compliance with global regulations, whether you’re sharing data with partners or authorities.
Salesforce empowers you to control access to sensitive information, keeping everything secure and compliant. This commitment to data protection builds trust with your customers and allows you to focus on growing your business without worrying about security risks.
Conclusion
There is no doubt that the Salesforce automotive cloud comes as a game changer for the automobile industry. It has turned the table for car manufacturers, dealers, and customers and how they sell and buy their vehicles.
Are you an automobile manufacturer? Do you deal in buying and selling of cars and vehicles? It’s high time you hire Salesforce consulting company to implement the cloud solution.
If you are already using CRM and want to switch to Salesforce, call FEXLE, our Salesforce support and maintenance services are designed to simplify your onboarding process and elevate your automobile sales.
