Centralizing the unbridled data from across the touchpoints is a real challenge for marketers and IT professionals. Competitors would sally forth your business if you don’t get its holistic view. To overcome the challenges; the cloud giant has introduced Salesforce Data Cloud.
Formally known as Salesforce CDP, this cloud platform helps businesses mitigate a fragmented data landscape that hinders personalization efforts and customer satisfaction.
With the best Salesforce Data Cloud Implementation Services a business not only can elevate customer satisfaction by 47% but also improve your campaign effectiveness and sales growth.
Do you want to know what Salesforce Data Cloud is, and why a business should invest in Salesforce Data Cloud Consulting Services? Check this ultimate guide.
In this post, we will be focusing more on the ways this platform can empower the C-Suite of your businesses, especially for the Chief Marketing Officer and Chief Information Officer.
Salesforce Data Cloud – The Shared Interest for CMO and CIO
Data Cloud for CIO
The technology-driven world is highly competitive and to ensure that businesses stay agile in this dynamic, the Chief Information Officer plays a pivotal role. It curates organization-wide information. Data Cloud processes and analyzes the collected information and makes it usable for the CIO to keep the business functioning properly
Improved Data Governance and Security
Data Cloud is the foundation of 360 Degree Customers and it works as a single source of truth that consolidates customer data from myriad sources.
This eliminates data silos, reduces redundancy, and simplifies governance. A study by Experian revealed that businesses struggle with an average of 19 different data sources, leading to inconsistencies and security risks.
Data Cloud mitigates all such & offers a centralized location for data management and access control.
Enhanced Data Quality and Consistency
Data Cloud takes special precautions when it comes to maintaining data quality and consistency across different systems.
Business users can eliminate the “garbage in, garbage out” scenario, and leverage reliable reporting and analytics. According to Gartner, poor data quality costs businesses an average of 12% of annual revenue.
By improving data quality, Data Cloud empowers CIOs to deliver trusted insights to various departments, enabling data-driven decision-making throughout the organization.
Streamlined Integrations and Reduced IT Bottlenecks
Data Cloud is munificent enough to facilitate its use as a seamless integration between Salesforce and other business applications. This reduces the reliance on custom integrations and APIs, saving IT resources and minimizing the risk of integration errors.
A study by MuleSoft found that organizations spend 70% of their IT budget on integration efforts.
By simplifying integrations, Data Cloud frees up IT resources to focus on strategic initiatives and innovation.
Enhanced Disaster Recovery and Business Continuity
Successful Data Cloud implementation offers robust data backup and recovery capabilities, ensuring business continuity in case of unforeseen events.
The Chief Information Officer can maintain data integrity and minimize downtime, which is crucial for maintaining customer trust and brand reputation.
Real-World Business Use Case
A large online retailer struggled with fragmented customer data across various platforms. Implementing Data Cloud helped them achieve a single customer view, enabling them to identify high-value segments and personalize marketing campaigns based on customer purchase history and browsing behavior. This resulted in a 25% increase in customer conversion rates and a significant boost in customer satisfaction.
Data Cloud for CMO
For a marketing professional keeping up with the highly dynamic world of digital marketing and evolving trends is imperative. Using the right set of data at the right time helps marketers create a scalable customer experience.
Marketers today are drowning in data. A study by Edgedelta revealed that businesses generate around 2.5 quintillion bytes of data every day. Facebook produces 4000 TB data daily, YouTube generates 4.3 PB data from over 720000 hours daily, and Google generates 20 PB data from 3.5 billion daily searches.
However, the sheer volume doesn’t translate to actionable insights. Disparate data sources create inconsistencies and inaccuracies, hindering campaign targeting and personalization efforts. According to Gartner, poor data quality costs B2B organizations an average of 12% of annual revenue.
Enter Salesforce Data Cloud, a Tool to Unify Your Customer Data Landscape
Hyper-Personalized Marketing –Data Cloud unlocks a 360-degree view of your customer, allowing you to craft highly personalized campaigns based on individual preferences, purchase history, and online behavior. A study by Salesforce revealed that companies using a single customer view platform like Data Cloud experienced a 360% increase in customer satisfaction.
Improved Audience Segmentation –Identify high-value customer segments with greater precision. Use this insight to tailor messaging and offers that resonate with specific audience needs and preferences.
Enhanced Attribution Modeling –Data Cloud provides a unified view of the customer journey, allowing you to accurately track campaign performance and measure the impact of each touchpoint. This empowers you to optimize your marketing spend and invest in the channels delivering the highest ROI.
Omnichannel Customer Experience – Deliver a seamless experience across all touchpoints – social media, email, website, and in-store interactions. Data Cloud ensures consistency in messaging and interactions, regardless of channel.
Conclusion
Data Cloud has turned the table for C-suites for businesses. On the one hand, Salesforce Data Cloud offers CIOs a powerful toolset for data governance, improved data quality, efficient integrations, and enhanced disaster recovery. On the other hand, it empowers CMOs to overcome the challenges of fragmented data and unlock the full potential of their marketing efforts.
Are you ready to transform your marketing strategy and unlock the power of your customer data? Consider FEXLE as your Data Cloud services provider. We will help you become a true data-driven business leader.
