Salesforce Marketing Cloud Consulting Services, is a way through which businesses have achieved a 28% increase in overall marketing ROI, 27% more customer lifetime value, and 31% stronger customer engagement rate.
The power of AI + Data and CRM is revolutionizing the way marketing campaigns are run. The trio has hit the sweet spot of marketing and enabled businesses to fuel creativity, save time, and truly personalized marketing experiences at a 1-to-1 scale.
There are many businesses that are utilizing the excellence of this cloud CRM and creating personalized, customized, and targeted marketing. Still, there are many businesses that are being afraid of embracing the technology.
But, Why?
One of the foremost reasons is the lack of knowledge, and to help businesses, enlighten with the importance of Salesforce Marketing Cloud implementation, we are here with this post.
Today, we will help you understand how to build lasting relationships with customers that work as a beacon for growth and greater ROI.
Activate Data and AI with Salesforce Marketing Cloud Implementation
Whether you are a small business or a large-scale enterprise, it is essential for everyone to connect with customers on their preferred channels. If you have a global audience, the diverse customer data will be a major challenge and what’s more challenging is to connect with them on their preferred channels.
Are you facing such issues while running a marketing campaign?
Worry not, with Marketing Cloud implementation; all such challenges can be easily overcome. You can action your data, unify customer profiles, get insightful analytics, and more while watching your marketing churning out the butter of success and ROI.
Here are the top things that Marketing Cloud can do for you –
- Automated digital marketing
- Meticulously prepare a strategy of the customer journey
- Streamlines omnichannel communications
- Works as replacement of email service provider
- Strong marketing campaign services
- Power of data science
- Microscopic personalization for 1-to-1 customer journey
- Seamless digital customer experience
Salesforce Marketing Cloud Implementation – Top 10 Ways to Drive Greater ROI on Marketing Campaigns
Salesforce Marketing supports personalization, customization, and segmentation of marketing efforts based on customers’ preferences. According to Salesforce, businesses have experienced a 75% faster campaign deployment and a 50% rise in email channel campaign revenue post successful implementation of Salesforce Marketing Cloud.
Here are the top 10 proven ways from certified marketing cloud consultants that will help you improve campaign performance and ROI –
- The cloud computing business will help you with a 360-degree customer view by channeling data from myriad sources. Marketers can add personalization based on customers’ behavior, preferences, buying history, and more.
- With unified data, your marketing team can perform customer segmentation based on profiles, and target the right audience at the right time with targeted messaging.
- From mobile to Chatbots and from email to websites and ads, Marketing Cloud enables multi-channel marketing. It ensures your message reaches your prospects on their preferred channel, ultimately fortifying marketing efforts.
- Management of customer journeys, email campaigns, and nurturing leads is a tiresome process, but with Marketing Cloud automation, it works as a breeze. Automation helps in time-saving.
- If you run an email marketing campaign, you must know the importance of personalization. Salesforce Marketing Cloud enables personalized email marketing with personalized subject lines, and tailored content, garnering Higher Open Rate and Click-Through Rates.
- Data-driven decision-making is one of the most important factors that pave the path for greater ROI in marketing campaigns. Marketing Cloud brings real-time insights that improve customer engagement, and conversion rates, and ultimately grow ROI.
- It is essential for marketers to map customers’ journeys, understand them, and optimize it in such a way to deliver personalized experiences at each stage.
- Marketing Cloud is a powerful platform and still there’s a lot of scope through which you can improve its capabilities, all thanks to Marketing Cloud integration with third-party apps like social media, ERP software, and other Salesforce platforms like service cloud, commerce cloud, etc.
- The cloud marketing platform comes with strong scalability. No matter how small or large your marketing operations are, with it you can personalize every interaction and garner greater ROI with each marketing campaign.
- Marketers often worry about data security and safety, which is obvious, but with Marketing Cloud, it should not be a problem. The platform is compliant with GDPR regulations, follows strong security measures, and delivers robust data protection.
Conclusion – Deliver Tailored Message, Get Faster Results with Certified Salesforce Marketing Cloud Specialists
Salesforce Marketing Cloud is an illustrious marketing platform, but its implementation requires different expertise, and here comes the need to hire a Marketing Cloud Implementation Company.
Depending on your requirements, you can hire solution architects, technical architects, deployment specialists, or a creative team of marketing cloud experts who will help you plan marketing strategies, code solutions, launch campaigns, and design well-crafted custom campaigns as per business requirements.
Did you find this post helpful?
If you are searching for the best Marketing Cloud consulting company, let us know. FEXLE will help you create personalized, targeted, and efficient campaigns.
