With over 1,50,000 customer companies and a 14.1% market share, Salesforce is leading among the CRM solution providers. Salesforce is a popular CRM platform for many reasons, such as robust solutions, flexibility, and the utmost customer experience are some of the top reasons why this CRM platform gets an edge over its competitors.
Additionally, the platform is backed by a large community of Salesforce consulting companies that have a team of expert & experienced Salesforce Professionals.
The team of Salesforce professional services providers always ensures customers sturdy, reliable, and adaptable solutions as per their business requirements. Salesforce consultants also keep close eyes on recent trends in the Salesforce ecosystem and accordingly deliver the best possible solutions.
As a Salesforce Gold Consulting Partner, we have in-depth knowledge of all the latest and upcoming Salesforce trends. After brainstorming with our Salesforce professionals, we have come up with the following Salesforce trends for 2023 that will definitely prove a winning deal for you and your business.
The Top Salesforce Trends to Watch Out for in 2023 for Better Business Results
Hyperforce Architecture
Hyperforce architecture is a Salesforce-based architecture that is in trend for various features. First, it helps the customers to run their Salesforce apps completely on the SF platform, and secondly, it also offers the business users the next level of flexibility, scalability, and security. Because it enables users to run Salesforce apps on the Salesforce platform, users can experience a significant performance of the apps.
Currently, hyperforce is available on limited Salesforce products like Sales Cloud, Service Cloud, Community Cloud, and so on.
Salesforce Health Cloud 2.0
The cloud company was in the news for its newest launch Health Cloud 2.0. With its advent, Salesforce has entered into the Healthcare industry. Ever since the pandemic has hit our world, it’s imperative for healthcare businesses to manage their operations and processes via cloud.
Salesforce enables healthcare professionals and healthcare institutions 360-degree patient care systems.
The new Health cloud 2.0 has enabled the healthcare workers better patient care. It comes with enhanced features such as enhanced vaccine management, contract tracing, immunization records, test providers, and targeted contact.
Flow Orchestrators
The reason why it is among the top Salesforce trends in 2023 is its amazing ability to allow admins to assign automation to various people. With the help of the flow orchestrator, the admin can configure, install, and automate processes rapidly and time-efficiently.
Flow Orchestrator mitigates challenges like the risk of errors, misplaced revenue, low customer satisfaction, and avoidable delays, to name a few.
It benefits different departments in a company, for example, businesses can manage their client delivery process, streamline multi-person approval, and more.
Remote Work and Collaboration
One of the best things that happened during the pandemic is that it has taught us to work in different working cultures, Work From Home.
Many businesses across different industries have adopted remote work. Here comes Salesforce into the picture. The cloud computing company offers a wide range of tools that will support remote work and establish collaboration among employees.
Salesforce allows users to access, manage, and share the required information/data from anywhere. Users can collaborate on projects & deals in a more flexible manner. The integration of remote working tools like video conferencing software with Salesforce has also improved the quality of meetings.
The new working culture with Salesforce will definitely dominate 2023 and beyond.
Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine Learning, or as the world popularly knows them, AI and ML, both technologies have turned the tables for businesses. The advent of AI and ML in business operations is transforming.
The amalgamation of Salesforce with Artificial Intelligence & Machine Learning technologies offers predictive analytics to customers that enable the path for accurate sales forecasting and identification of potential leads. It empowers sales teams to eliminate repetitive tasks, saves time, and personalized customer experience by offering them tailor-made recommendations.
Blockchain and Salesforce
Ever since Blockchain technology entered the business world, the demand for the technology started increasing. Its integration with Salesforce is something that will deliver the cherry on the cake to its users and their customers.
Customers can leverage this technology by sharing verified data over a highly encrypted network. The customers of Salesforce can easily build processes, applications, and other Blockchain networks with the help of Salesforce Blockchain. Businesses can save ample time and substantial cost using Salesforce Blockchain technologies by capturing data, saving data, and validating it from different network partners, in a secure manner.
Salesforce Industries
The salesforce industry is a hot topic among the trailblazer community at the present time. Businesses from different industry verticals are moving towards industry-specific data models. The industry cloud offers businesses pre-built templates via the Sales cloud so that businesses can use their time somewhere else.
Following are included in the list of Salesforce industries – Health cloud, Salesforce for insurance, financial services cloud, media cloud, consumer goods cloud, communications cloud, energy & utility cloud, manufacturing cloud, automotive cloud, education cloud, vaccine cloud, and net zero clouds, to name a few.
Some More Salesforce Trends to Consider in 2023 and Beyond
- Sustainability and Climate Change
- Cross-Cloud Operations
- Customer Experience and Personalization
- Leveraging Unstructured Data
- First Party Tracking
- Salesforce Genie
- Sustainability
- Cloud-Based Advertising
- Data and System Integration
- Robotics Processes Driven by Artificial Intelligence
- SalckFirst Customer 360
Conclusion
Salesforce is the future and it is essential for businesses to understand its importance from this moment. Cloud technology will take over industries across the globe. And it is high time you hire a Salesforce consulting company to automate a business process, improve sales, elevate teams’ efficiency & build strong customer relationships.
We hope this article will help you understand the top Salesforce trends. And you will leverage the benefits of cloud technology to its fullest.
