Are you planning to build your first app for the AppExchange platform? Then you should also think about how to make it to the top and compete with your competition.
Salesforce AppExchange‘s product development process has seen a surge ever since the pandemic hit our world. As most of the businesses across the world are now on the digital landscape and several are planning to, managing the operations with efficiency has become the need of the hour.
Here comes Salesforce AppExchange App Development Services into the play. Many businesses think that building a Salesforce application and listing it will do their work, and if you are one of them, you are in grave danger.
Salesforce AppExchange Market Size, Share, Growth, and More
- There are more than 5000 ready-to-install applications listed on the Salesforce AppExchange marketplace.
- According to some sources around 80,000 Salesforce Apps are under peer evaluation.
- AppExchange platform has seen 6 million client installs covering a mix of free and premium applications across different industries like customer service, education, manufacturing, etc.
- More than 3 million business users have downloaded partner apps from the AppExchange marketplace.
You can see how thousands of apps are already listed, and tens and thousands more apps are in the queue to get listed. Amidst such a stampede of apps, it becomes tricky for businesses to get their app listed at the top position.
If you want to learn How to Publish Your First AppExchange App? Check this ultimate guide!
Salesforce AppExchange Pricing Model
How to build an app for Salesforce AppExchange? Most business users ponder on the same, what they don’t think about is how much it costs to build Salesforce apps.
The cost of Salesforce app development is based on myriad factors like the type of app, experience of Salesforce AppExchange App Developers, complexities of features in the app, level of customization, licensing fee, and many more.
In general Salesforce app development starts from 20,000 U.S. dollars, which has a feature-rich and highly-functional application.
The cost of development also depends on which type of development team you have hired, whether it is an in-house team or you have outsourced Salesforce AppExchange developers.
Also Check – How Much Does it Cost to Build & List Application on Salesforce AppExchange?
How to Rank the Salesforce App List on Top on AppExchange Marketplace?
If you think, listing your app on the AppExchange platform is sufficient then you are certainly wrong. As discussed above, there are already more than 5000 apps listed on the marketplace, and leaving them behind and ranking on top is not a piece of cake.
Here are some secret tips and tricks on how you can boost your visibilities on the Salesforce AppExchange marketplace –
Embrace the Power of Keywords
The listing is like a shop window where the first impression is paramount, and keyword optimization is the key. Ask your marketing team to conduct thorough keyword research and identify the terms and phrases that potential customers might use when searching for apps that address their needs.
Integrate these identified keywords naturally throughout your listing, including the title, description, and category selections. Leverage the “Search Keywords” field to further enhance searchability.
Craft Compelling App Screenshots & Videos
A carousel of pictures (or video) is worth a thousand words, especially in the fast-paced digital world. High-quality screenshots and videos showcasing your app’s functionalities and user interface are essential for grabbing attention. Focus on showcasing the key features and benefits that make your app unique. Remember, a clear and concise presentation is key!
Establish Connections with the Salesforce Community
The Salesforce AppExchange community is a goldmine for building brand awareness and fostering valuable connections. Here’s how you can truly become an active and engaged member:
- Participate in Relevant Forums and Discussions: Identify forums and discussions that align with your app’s functionality or target audience. Don’t just lurk! Contribute valuable insights, answer questions, and offer solutions to user challenges. This establishes you as a thought leader and builds trust for your app.
- Host Q&A Sessions or Webinars: Take your engagement to the next level by hosting Q&A sessions or webinars focused on your app. This allows you to demonstrate its capabilities in a live setting, address user concerns directly, and generate interest.
- Connect with Other AppExchange Partners: The AppExchange community is a collaborative space. Connect with other partners, explore potential co-marketing opportunities, or even brainstorm integrations that could enhance your offerings.
- Stay Up-to-Date on Industry Trends: Actively participate in community discussions and stay informed about the latest trends and challenges within your specific Salesforce niche. This knowledge can be used to further refine your app’s features and ensure it remains relevant to user needs.
User Reviews and Ratings
Positive user reviews and ratings are like gold dust on the AppExchange. They build trust, credibility, and social proof, ultimately influencing buying decisions. Encourage satisfied users to leave glowing reviews, highlighting the value your app brings to their Salesforce experience.
Here’s how to cultivate a base of happy users who leave glowing reviews:
- Deliver Exceptional Customer Support: Prioritize providing outstanding customer support. Respond promptly to inquiries, address issues efficiently, and go the extra mile to ensure user satisfaction. Happy users are more likely to become vocal advocates for your app.
- Actively Encourage Reviews: Don’t be shy about politely encouraging satisfied users to leave a review on your AppExchange listing. Share a link or provide clear instructions on how they can do so.
- Respond to All Reviews (Especially Negative Ones): Take the time to respond to all reviews, both positive and negative. Thank users for their feedback, address any concerns raised in negative reviews, and showcase your commitment to continuous improvement.
Harness the Power of Content Marketing
Content marketing is a powerful tool to showcase your app’s capabilities and establish yourself as an authority in your niche. Create informative blog posts, articles, or videos that address relevant pain points and demonstrate how your app provides the solution. This attracts potential customers who are actively seeking solutions to their Salesforce challenges. Here are some strategies to consider:
- Craft Compelling Blog Posts and Articles: Identify the pain points and challenges faced by your target audience. Write informative blog posts or articles that address these challenges and demonstrate how your app provides the solution. Use relevant keywords throughout your content to increase organic search visibility.
- Develop Engaging Video Content: Videos are a fantastic way to showcase your app’s user interface and key features in a visually appealing way. Create explainer videos, product demos, or even customer testimonial videos to grab attention and effectively communicate the value proposition of your app.
- Share Your Expertise on Social Media: Don’t let your content gather dust! Promote your blog posts, articles, and videos on relevant social media platforms like LinkedIn or Twitter. Engage with industry leaders and participate in discussions to further amplify your reach and establish yourself as a thought leader.
- Guest Blogging Opportunities: Explore guest blogging opportunities on industry blogs or websites frequented by your target audience. This allows you to reach a wider audience and showcase your expertise in solving common Salesforce-related challenges with your app.
- Leverage the Power of Case Studies: Showcase the success stories of your existing customers! Develop case studies that highlight the positive impact your app has had on their business processes and Salesforce experience. These real-world examples provide powerful social proof and build trust with potential customers.
Provide Additional Value
People always love receiving additional value. Try to consider delivering a free trial with your solution. The complementary trial or free demo session helps you effectively target prospects and also helps them understand the features and functionalities of your solution.
Explain the USP of your solution targeting the problems being faced by the businesses. It will help potential users connect with your solution and brand strongly.
Salesforce Listing Guide – The Final Thoughts
To list your solution on the AppExchange marketplace is a tricky job and what’s trickier is to keep it optimized in such a way that it gets listed among the top searches. It is imperative to keep the incoming users engaged with the solutions, encourage them to download, and overcome the competition.
To achieve all these it is essential for you to hire a Salesforce AppExchange App Development Company like FEXLE Services. The Salesforce AppExchange Partner has a highly certified and experienced team of professionals who can elevate your lead generation game, ensuring streamlined processes and enhanced customer engagement.
