L
o
a
d
i
n
g
.
.
.
A luxury car manufacturing company that builds hyper-luxury vehicles equipped with unparalleled designs & high-tech technologies.
Automobili Pininfarina manufactures luxury cars. On its’ 90th anniversary, the company wanted to launch its most prestigious car, Battista Anniversario. The company wanted to reach and invite the most influential people at the launch event to close the query. Organizing a global level event, handling a large number of queries, and tracking them minutely was not a piece of cake. Here comes FEXLE Services into the picture.
After understanding the challenges and analyzing the inputs, FEXLE came up with a well-strategized and strong digital campaign to bring together a diverse audience in one place. We also identified audience building methods for the event to establish seamless communication with clients and to persuade them to come to the event. We have also built & maintained customer journey for every individual and microscopically tracked confirmed registration.
The main objective of this project was to manage huge campaigns and to drive a large scale of marketing activities in such a way that people kept engaged & mark their presence at the event.
Clients of Automobili Pininfarina were diversified and large in numbers. It was hard for the company to manage the inquiries coming from all over the internet. FEXLE has helped them with the following solutions:
