The organization is dedicated to developing current and aspiring board directors. They help them connect with the biggest Australian and international organizations & boards by filling them with optimal resources, peer-to-peer education and business networking opportunities.

• There was no proper or a set system & process for marketing activities.
• In the absence of a proper tool or solution, it was difficult for them to engage with prospects. Audience segmentation based on different attributes, industries, etc., was quite daunting. It required lots of manual work.
• It was considerably difficult for the company to reach out to new audiences.
• Campaign tracking on different social media platforms was not next to impossible.
• It was a daunting process to track lead performance.

• FEXLE successfully implemented the Pardot instance for smooth B2B marketing.
• We have strategically launched digital ad campaigns for different social media platforms such as Facebook, Linked In, Twitter, etc.
• Effectively garnered data from different social media channels to Pardot instances.
• We have efficiently automated audience segmentation.
• We have also created specific rules to let the prospects drive into the appropriate list.
• Successfully ran automated online marketing campaigns.
• FEXLE has offered access to granular reporting by enabling the company to learn about lead performance on a particular email template.
• Set up lead scoring rules to identify the high performing leads.
• We have helped them improved business productivity by enabling them to focus more on more productive leads.