What’s Included?
Requirement Gathering
- Clearly define your business objectives and goals
- Identify specific use cases to address key challenges
- Document and analyze your requirements for optimal solutions
Initial Setup and Planning
A successful CDP implementation starts with a solid foundation. Our team will focus on:
- Our CDP experts will establish data governance ensuring data quality, privacy, and security.
- We will define user roles to create clear access levels.
- Structuring your data by designing custom objects and fields.
- Plan to scale your CDP infrastructure to handle increased data volumes and evolving requirements.
Setup Data Ingestion
- Identify and Integrate Data Sources (Salesforce, marketing cloud, web, mobile, etc.)
- Establish efficient data pipelines for both real-time and batch data processing.
- Cleanse, standardize, and enrich data to ensure accuracy and consistency.
- Align data fields from various sources to create a unified customer profile.
- Utilize Salesforce connectors and APIs for seamless data integration.
Setup Data Unification
- Match and merge data from multiple sources to create a single, accurate customer profile.
- Define clear criteria for identifying and merging duplicate records.
- Remove redundant data to ensure data accuracy and consistency.
- Enhance customer profiles for a comprehensive view.
Setup Insights
- Leverage advanced AI algorithms to gain predictive insights.
- Build SQL expressions to create metrics and dimensions from mapped objects and fields.
- Develop streaming insight expressions that anticipate customer preferences and behaviors.
Setup Segmentation and Activation
- Develop customer segments based on demographics, behaviors, and preferences to target the right audience with precision.
- Our experts will establish segment rules that drive personalized communications tailored to your customers' needs.
- Build segments using real-time data graphs, enabling you to receive responses in milliseconds.
- Create comprehensive reports and dashboards for microscopic monitoring.
- Access segment output data across multiple sources to act on insights based on your specific business requirements.
Reports and Dashboards
- Generate Unified Customer Profile Reports.
- Create reports on single or multiple related data model objects (DMOs) to identify key areas for business focus and improvement.
- Develop Custom Reports providing insights that drive strategic decision-making and growth.
Training and Go-Live
- Perform comprehensive smoke testing to verify system stability and ensure a smooth transition to live operations.
- Communicate with the officials to go-live, marking the successful implementation of your Customer Data Platform.
- Provide thorough training for key users and stakeholders to maximize the effective use of the Customer Data Cloud.
- Set up helpdesks and user groups to offer ongoing assistance and resolve any user issues swiftly and efficiently.
Meeting and Continuous Feedback
- Gather ongoing input from users to identify areas for improvement and ensure your system remains aligned with business needs.
- Regularly assess the performance of your data cloud implementation and make strategic adjustments to enhance outcomes.
- Provide further training to ensure effective system management and empower users to leverage the full potential of the platform.
- Our warranty is valid from week one starting from the deployment date.